Five Reasons Twitter is Great for Blogger Outreach
For many Fashion Marketers and Public Relations professionals, Twitter has become a strong channel for outreach and identifying new influencers that may be strong connections to the brands they...
View ArticleHow to Use Fashion Films in Your Branding – Part I
Startup fashion brands often overlook the value of videography or film production in favor of more easily measurable and easily created content. Learn a little about the various kinds of video content...
View ArticleWhen Chiara Got Her Vogue Cover ( and what it means for Influencer Marketing )
Now that Chiara Ferragni will appear on the cover of Vogue, how does this change the way you should handle your influencer marketing? Surprisingly, not much.
View ArticleCreative Ways to Position Your Social Media Names
Carving your space in a crowded and limited social landscape is key. Here are five creative ways to position your social media names to help your brand stand out.
View ArticleTen Filipina Fashion Bloggers You Should Follow
Any entrepreneur could learn a thing or two from these digitally savvy Filipina fashion bloggers who have used the Internet and their passion for fashion to propel themselves into the influencers they...
View ArticleHow Does the Lucky Closure Affect Small Fashion Entrepreneurs
While the closure of Lucky's print magazine is terrible news for the fashion and publishing industry overall, it offers small businesses a chance to look at their digital public relations strategy and...
View ArticleFive Tips for Building SEO Value Working with Bloggers / Influencers
Eleasha Ajadi of the Duchess of Fashion shares five essential tips for working with fashion bloggers / influencers to increase SEO value from her experience as a digital marketer.
View ArticleLucky Staffers Are “Lucky” Indeed
Most of the Lucky Magazine team that was laid off this past Spring have found new roles, some of which can affect the way you publicize your brand, positively. Here are some of the major moves of the...
View ArticleFive Ways To Leverage Sales to Increase Branding
Fashion Entrepreneurs always look at sales as a function of branding, but here are a few ways to leverage sales activity to increase branding for fashion businesses.
View ArticleHow To Improve Your Fashion Email Marketing in Three Quick Steps
Most fashion entrepreneurs believe email marketing is a time-consuming necessity, but here are three simple steps to dramatically improve email marketing for your fashion, beauty or lifestyle brand.
View ArticleBlogger and the Brand Event Recap
The inaugural Blogger and the Brand was a night filled with fashion and friendship, as 40 of the most stylish local bloggers came together with 15 exciting brands to understand how to better...
View ArticleFive Lessons for Fashion Designers from Ohne Titel’s Closure
Ohne Titel's closure, despite their commercial success, came as a shock to many. The missing piece was a strategic consultancy or fashion agency capable of helping them scale to the next level. Here...
View ArticleFour Reasons It’s Ok to Not to Discount independence Day
While a common practice for smaller fashion retailers, here are four reasons that its OK not to discount for Independence Day.
View ArticleBlogger and the Brand: Second Edition Event Recap
Blogger and the Brand: Second Edition kicked off on September 12, 2016 and brought together over 50 style bloggers and 20 local brands for a night of fashion, fun and friendship.
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